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Xem imports contacts into a list from a CSV file or pasted rows. It recognises subscriber exports from beehiiv, Substack, Mailchimp, Ghost and Kit, leaves out anyone who is not subscribed, and shows you what it will skip before anything is saved.

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Import a file

1

Open a list

Go to Audience → Lists and open the list the contacts should join. Create the list first if you need a new one.
2

Choose Import Contacts

Choose Import Contacts. Use CSV Import for a file, or Paste contacts for comma-separated rows with a header row.
3

Check the columns

Xem matches common column names to contact fields. Check each match and change any that are wrong.
4

Review and import

Xem shows how many rows it will import and how many it will leave out, with the reason for each. Import when the numbers look right.

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Which rows are left out?

Xem leaves out a row when:
  • the email address is missing or not valid;
  • a status column says the person is unsubscribed, inactive, cancelled, bounced, cleaned, complained, invalid, pending, unconfirmed or archived;
  • an email_disabled or unsubscribed column is true, or an unsubscribed_at column has a date;
  • a subscribed_to_emails column is false;
  • the same address already appeared earlier in the file.
Duplicate addresses keep their first row. Email addresses are stored in lower case.
Xem refuses a file whose name says it holds unsubscribed or cleaned contacts, as Mailchimp’s separate export files do. Import Mailchimp’s subscribed file only.

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Which fields are imported?

Xem maps these fields, matching common names such as Email Address, First Name or Postal Code: If a file has a single name column and no first-name column, Xem splits it into first and last name. Tags and custom fields are not imported today. If you rely on tags for segments, rebuild them in Xem after the import.

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Exporting from other platforms

For a full walkthrough, including what to send first after a move, see how to move your newsletter list.

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After the import

  • Send from a domain you have authenticated. See Send with Amazon SES.
  • Tell readers about the move in your first email, and keep the unsubscribe link easy to find.
  • Watch bounces and complaints after the first few sends.